Voter Segmentation

Using unsupervised machine learning to segment voters

Posted by Christian Payne on July, 2022

Given the recent talk about new Conservative leadership candidates and their potential to hold the 2019 Conservative coalition together, I've bee thinking about voters. Specifically I've been thinking about types of voters. Lots of voters focus on voters classed by their liklihood to vote, for the purposes of campaigning. But what about identifying groups of voters using more than just their propensity to vote.

Clustering Voters

The data we'll be using is the latest wave of the British Election Study (BES) panel study. This data contains interesting fields concerning, including the left-right alignment of voters. Below I've provided a plot showcasing the left/right alignment of voters by their vote in the 2019 general election.

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